aka UxMachina
I’m Siva Cherman, a seasoned digital product designer currently based in Aotearoa, where I’m finding my feet in the local tech scene while losing myself to the stunning landscapes of Aotearoa.
My design journey began at the tender age of six, sketching dinosaurs & mythological figures in the margins of my school notebooks during study time before I knew design could be a career. That curiosity gradually evolved through a love for video games, vector art, and visual storytelling, eventually leading me into digital and product design.
Over the years, I’ve shaped experiences across startups and global organisations, working at the intersection of visual craft, systems thinking, and product strategy. I enjoy turning complex ideas into clear, human-centred experiences that balance business goals with thoughtful design.
Outside of work, I’m usually reading up on folklore, stopping to pat street cats, or happily losing board games to my toddler.
A Decade in Design, Quantified!
From being the creative kid who discovered visual expression early on to crafting enterprise SaaS products for over a decade, I’ve always championed thoughtful aesthetics in digital experiences.
Now, I’m keen to bring that craft into a grounded, collaborative team building meaningful products.
10+
Years designing across SaaS, enterprise, and digital products
5
Product domains shaped — IoT, Supply chain, fintech, Cloud Compute Tools, and POS
2
Design systems built to support scalable product development
6+
Products and platforms delivered from discovery to rollout
3
Countries worked across — India, Japan, and New Zealand
Capabilities
Set of core skills spanning product design, systems thinking, and delivery
01
End-to-End Product Delivery
Drive products from discovery to launch with thoughtful design execution.
02
Design Ops
Create scalable workflows aligning design, product, and engineering teams.
03
Ethical Ai - Ready
Apply AI responsibly to enhance creativity, productivity, and design integrity.
04
Visual Storytelling
Translate complex ideas into clear, engaging visual product narratives.
05
Design Systems
Build scalable UI foundations enabling consistency and faster product development.
06
Cross-Functional Collaboration
Align product, engineering, and stakeholders toward meaningful user outcomes.
07
Influence Without Authority
Influence product direction through clarity, empathy, and design leadership.
08
Stakeholder Alignment
Secure buy-in through workshops, storytelling, and evidence-backed design decisions.
Personal Traits
Stargazing
Always looking up for wisdom within the stars.
Visual Storytelling
Narrating ideas as stories, people remember!
Pop - Culture Foraging
Digging for inspiration in everything around me.
Retro Videogaming
Old-School Joy, Never a moment of boredom!
Sketching
Capturing life, always on the go...
Comics Patron
Average ROI on client campaigns
Boardgames
Leads generated for clients
Petting
Befriendly furry mates in every turn of life