Hello, Kia Ora & Vanakkam!! 🙏🏽
I’m Siva Cherman, a seasoned digital product designer currently based in Aotearoa, where I’m finding my feet in the local tech scene while losing myself to the stunning landscapes of Aotearoa.
My design journey began at the tender age of six, sketching dinosaurs & mythological figures in the margins of my school notebooks during study time before I knew design could be a career. That curiosity gradually evolved through a love for video games, vector art, and visual storytelling, eventually leading me into digital and product design.
Over the years, I’ve shaped experiences across startups and global organisations, working at the intersection of visual craft, systems thinking, and product strategy. I enjoy turning complex ideas into clear, human-centred experiences that balance business goals with thoughtful design.
Outside of work, I’m usually reading up on folklore, stopping to pat street cats, or happily losing board games to my toddler.

aka UxMachina
Personal Traits
Explore my multifaceted work, featuring projects for startups, SaaS enterprises, and cloud ventures.
Stargazing
Sketching
Pop Culture
90s Arcade Gamer
Comics Patron
Board Games
Petting Cats
Cricket
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OUR TEAM
Let's get us in Touch!
Siva Cherman
sweetas.siva@gmail.com | 022-070-4615 | Lynfield, Auckland, NZ

Let's catch up over a cup of
Coffee or a pint of Beer!
Designed with ❤️ & ☕
© Creative Rendering from Siva's Brain. Hence copyright intended