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Hello, Kia Ora & Vanakkam!!  🙏🏽

I’m Siva Cherman, a seasoned digital product designer currently based in Aotearoa, where I’m finding my feet in the local tech scene while losing myself to the stunning landscapes of Aotearoa.

My design journey began at the tender age of six, sketching dinosaurs & mythological figures in the margins of my school notebooks during study time before I knew design could be a career. That curiosity gradually evolved through a love for video games, vector art, and visual storytelling, eventually leading me into digital and product design.

Over the years, I’ve shaped experiences across startups and global organisations, working at the intersection of visual craft, systems thinking, and product strategy. I enjoy turning complex ideas into clear, human-centred experiences that balance business goals with thoughtful design.

 

Outside of work, I’m usually reading up on folklore, stopping to pat street cats, or happily losing board games to my toddler.

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aka UxMachina

Personal Traits

Explore my multifaceted work, featuring projects for startups, SaaS enterprises, and cloud ventures.

Stargazing

Sketching

Pop Culture

90s Arcade Gamer

Comics Patron

Board Games

Petting Cats

Cricket

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OUR TEAM

Let's get us in Touch!

Siva Cherman

sweetas.siva@gmail.com | 022-070-4615 | Lynfield, Auckland, NZ

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Let's catch up over a cup of

Coffee or a pint of Beer!

Designed with ❤️ & ☕

© Creative Rendering from Siva's Brain. Hence  copyright intended

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