Key Projects
Explore my multifaceted work, featuring projects for startups, SaaS enterprises, and cloud ventures.
The Craftsman Behind the Interfaces
A digital product designer based in Aotearoa, currently finding my rhythm in the local tech scene while quietly soaking in its landscapes.
My journey started early—sketching dinosaurs and mythological figures in school notebooks—long before I knew design could be a career. That curiosity grew through a love for games, visual storytelling, and systems, eventually shaping a career in product design.
Over the years, I’ve worked across startups and global organisations, designing at the intersection of visual craft, systems thinking, and product strategy. I bring a unique blend of visual storytelling, product strategy, and design thinking to the table, combining creative craft with pragmatic delivery. Loves to thrive in creative, collaborative, cross-functional teams that turn complex ideas into viable solutions.
Outside work, you’ll find me reading folklore, stopping for street cats, or losing board games to my toddler.
A Decade in Design, Quantified!
From being the creative kid who discovered visual expression early on to crafting enterprise SaaS products for over a decade, I’ve always championed thoughtful aesthetics in digital experiences.
Now, I’m keen to bring that craft into a grounded, collaborative team building meaningful products.
10+
Years designing across SaaS, enterprise, and digital products
5
Product domains shaped — IoT, Supply chain, fintech, Cloud Compute Tools, and POS
2
Design systems built to support scalable product development
6+
Products and platforms delivered from discovery to rollout
3
Countries worked across — India, Japan, and New Zealand
Capabilities
Set of core skills spanning product design, systems thinking, and delivery
01
End-to-End Product Delivery
Drive products from discovery to launch with thoughtful design execution.
02
Design Ops
Create scalable workflows aligning design, product, and engineering teams.
03
Ethical Ai - Ready
Apply AI responsibly to enhance creativity, productivity, and design integrity.
04
Visual Storytelling
Translate complex ideas into clear, engaging visual product narratives.
05
Design Systems
Build scalable UI foundations enabling consistency and faster product development.
06
Cross-Functional Collaboration
Align product, engineering, and stakeholders toward meaningful user outcomes.
07
Influence Without Authority
Influence product direction through clarity, empathy, and design leadership.
08
Stakeholder Alignment
Secure buy-in through workshops, storytelling, and evidence-backed design decisions.
Personal Traits
Stargazing
Always looking up for wisdom within the stars.
Visual Storytelling
Narrating ideas as stories, people remember!
Pop - Culture Foraging
Digging for inspiration in everything around me.
Retro Videogaming
Old-School Joy, Never a moment of boredom!
Sketching
Capturing life, always on the go...
Comics Patron
Average ROI on client campaigns
Boardgames
Leads generated for clients
Petting
Befriendly furry mates in every turn of life